In this day and age, having an up-to-date and effective website is essential to your success with 🔯inbound marketing.

You need to be able to regularly publish new content and new web pages to your site — not only show your expertise and build trust with your audience, but also to 168极速赛车官网:get found by search engines.

These capabilities shouldn’t be limited to just tech-savvy users and businesses ꦰwith big budgets and a suite of content marketing tools. 

That’s where a content management system (CMS) usually comes into play. 

A CMS is a software platform that enables you to create, manage, and easily update your website, including its design, content, graphics, and even code without mu♍ch technical knowledge.🎐 

These are critical tasks, which is why choosing the right CMS to acco♛ꦕmplish them is a decision you need to get right. 

At IMPACT, we have spent more than a decade helping thousands of businesses do just that, guiding them to put their inbound marketing strategies into play. While the majority of our clients work on HubSpot’s CMS Hub, there are hundred🌼s of other options to meet a variety ✤of needs and budgets. 

With this in mind, in this article, we help guide your deliberation by sharing:

• What a content management system does for you.
• What to look for in a content management system.
• 8 of the best content management system options and what they offer.

What a content management system does for you

Many think of ﷽a CMS as 💫merely a website builder, but it’s actually so much more than that. 

Like your email client or even Facebook profile💖, your CMS platform is likely something you’ll use every single day, and if you choose the right one, it can make executing a marketing strategy substantially easier for 💙teams of all sizes and skillsets. 

Here are some of the biggest benefits you can expect from a CMS platform:

Code-free maintenance

Gone are the days when you neede🗹d to be versed in HTML or other code languages to build and maintain a website or manage content for your busiꦍness. 

With the right CMS, anyone on your team can easily ma🦩ke changes to your website and publish them without any development knowledge. This includes your blog content, navigation, text, images, and design, right up to full website p🎃ages. 

This leads to…

User-friendliness

Many CMS platforms have simpl🌸e visual editors, drag-and-drop functionality, and real-time previews to allow you to see what the finished product will look li♔ke as you are creating it. This way you see exactly what you’re doing as you’re doing it, eliminating a lot of the fear of hitting “publish.” 

Features and interfaces like these remove the barꩵriers to entry of website creation, enabling and empowering team members of all backgrounds to be more involved with the website if need be.

Faster updates

With more team members c🃏omfortable with your website, you can, in turn, make faster updates. Spot a typo or broken link? Need to replace an image? With the right CMS, anyone who 🉐wants to can quickly go in and make the change without having to pull in a designer or developer. 

Templates and brand consistency

With their use of themes and templates, CMS platforms also make it easy for your business to maintain visual bran﷽d consistency between pages without a desi🍌gner or developer’s help. (Bonus: They are also usually already responsive and optimized for mobile devices.)

But this doesn’t mean your hands are tied c𒅌reatively. A good CMS platform and theme enables you to customize elements (💮such as colors, fonts, and layouts) to your liking and still allow advanced users to use custom code to build pieces from scratch. 

Search engine optimization (SEO)

Your website is useless if people can’t find it. CMS platforms offer handy built-in features, as well as add-ons or plugins, to help you optimize your site for search engines. These enable you to do things like:

• Adjust on-page SEO elements, such as page titles, meta descriptions, and URL structures.
• Add image alt text.
• Create 301 redirects.

All of these abilities (and many others) will help improve your chances of ranking well on Google 🅰and other major search engines and getting found by your target audience. 

Security 

🌺Privacy and security are of the utmost importance, especially when you are collecting contact informaﷺtion from your visitors. 

CMS platforms offer built-in features and add-ons to help you secure your site and keep it protected from hacks and data attacks. This may include a firewall, SSL, cꦚustom CDN, CAPTCHA options, and SSO memberships, among other things.

What to look for in a Content Management System

So now tha🅷t you understand the benefits of a CMS, what ex🍨actly should you look for?

An easy-to-use editor

As we noted, one of the biggest benefits of a CMS is a no-hassle, code-free website and content management platform. With this in mind, you’ll want to look for a CMS that includes𝄹 features like:

• Drag-and-drop functionality
• Visual (or “What you see is what you get” – WYSIWYG) Editor
• Real-time previews
• Click-to-launch/publish buttons

For less tech-savvy users,♌ it’s also a good idea to look for a CMS platform that offers real-time support via phone or live chat and a comprehensive resource library. 

A wide range of customization options

Ease of use is great, bu♓t you also want to make sure you have t🌸he flexibility to customize your blog or website as you wish. Look for features like:

• An add-on or plug-in library (to add things like social media feeds, forms, etc.)
• Templates and themes
• Access to your website code

Integration abilities

In the same vein as customization, you want a CMS that allows you to integrate with other tools your business uses. For example, your marketing automation platform, cusꦫtomer relationship management software (CRM), analytics tool, or perhaps even an eCommerce platform. 

Even if your CMS platform doesn’t offer these capabilities natively, you want to ensure you are able to make the tools communicate with each other and fully accomplish what you need them to. So, keep an eye out for an integratio🐻n library or API. 

Security features

When it comes to security, look for a ⛄CMS that offers things like:

• An SSL certificate
• Regular security updates and patches

Scalability

You want your business to grow. Depending on your goals a🐠nd long-term vision, you may need to know that the CMS you choose will have the bandwidth and capabilities ♌to grow with you. 

This is somet🌜hing you’ll have to evaluate from a high level based on your needs and how your poten♋tial CMS platform aligns. For example, perhaps you aspire to expand into eCommerce. You’ll want to make sure that the CMS you choose offers an eCommerce solution so you can avoid having to do a big site migration down the line. 

Keeping all of these features and benefits in mind, let’s take a look at some of ♕the best content management systems for digital marketing. 

8 best Content Management Systems for digital marketing 

Again, we use HubSpot ourselv꧙es, but there are plenty of other fish in the sea.

1. (Formerly HubSpot CMS)

Best for: Small to m꧃edium-sized businesses looking for seamless int🍸egration with their marketing efforts.

If you invested the time and money to integrate all of t♛he necessary components of an effective digital or inbound marketing strategy (i.e., search engine tools, forms, etc.) into any CMS, you would essentially be creating your own version of HubSpot on top of your website. 

Rather than going through that hassle and cost, 168极速赛车官网:CMS Hub (an add-on for HubSpot users) gives you all of those 💙features in o༒ne tightly integrated, easy-to-use CMS.

The platform offers WYSIWYG (what you see is what you get) page design that requires little to no technical knowledge to edit, built-in SEO, responsive design, cross-browser and mu🌌lti-device testing, and personalization.

As a part of HubSpot, you also can ๊easily integrate your website and marketiꦯng together. For instance, when a visitor fills out a form on your HubSpot website, they’ll be entered into your CRM (assuming it's the HubSpot CRM). 

From there, you can track their behavior and activity on your site and personalize the marketing they receive and the on-site experience they have based on🃏 this. 

2.

Best for: Small to medium-sized busi🐭nesses that want great 🍃flexibility in their customization and integration.

While WordPress remains the best and most popular free CMS in the world. Since its introduction in 2003, WordPress.org 💫has been a favorite among bloggers for its ease of use and open-source flexibility.

(Note: We’re focusing on WordPress.org in this discussion, not WordPress.com. You can learn more about𒅌 the differences bꦍetween the two in this article.)

It doesn’t have as many built-in marketing features as HubSpot does, but with millions of plugins and templates to choose from, i൲t does offer the ability to add them and, frankly, virtually a🐽nything you can imagine on your website.

If you're just getting started with digital marketing or don't need a CMS that acts as a powerful all-in-one marketing platform, Word🍷Press is your best bet, but it’s not al𒐪l positive. 

One thing we must note is that with its third-party templates, plugins, and open-source framework, WordPress is very susceptible to security issues like hacking. If you choos🍷e this platform, y𝐆ou must be extra cognizant of threats and how to avoid them. 

3.

Best for: Large organizations looking to create ꦅa unique digital experience.

The choice of The New York Times, Atlassian, and Fendi, Magnolia is unique to our list in thꦏat it is a 'headless' conte🅰nt management system.

Simply put, there is no single 'head' (display int🌳erface or visual websit🎉e) produced. 

Rather than generating an actual website like most options, Magnolia develops what it calls “pure content,” and then delivers it to other channels via powerful , whether that be a website, a mobile app, a wearable, or even a voice devi❀ce. 

This makes maintaining your digital experiences a lot easier because they can all be managed from one platform. &nbꦗsp;

Magnolia can be connected to any third-party channel, including analytics൩🧜 tools, CRMs, and eCommerce tools, simultaneously.

In fact, the platform dedicates user inference (UI) slots to displaying data from these systems so you can see the analytics for🐈 a page within the Magnolia platform or pull data/images from your eCommerce platform directly into Ma♊gnolia.

This gives you comprehensive data🌌 to track customer journeys and ⭕behavior and segment audiences. 

It is an extremely comprehensive choice, and because it offers a WYSIWYG editor, full live pre🅠view, access to a staff developer, and out-of-the-box personalization (which you typically don’t get with headless solutions), you ✱don’t have to be a developer to use it.

4.

Best for: Businesses of all si💯zes that are looking for a tool that 🎃can create and maintain a unique digital experience across multiple platforms.

With users like Dannon an♏d Gatorade under its belt, Sitefinity is actually 𒈔one of the most established CMS and digital marketing platforms around (and one of the first I used). 

More recently referred t✅o as a “digital experience platform,” Sitefinity touts easy content management, rich data, smart insights, personalization and optimization, chatbot capabilities, eCommerce, and multi-channel man✃agement functionality. 

S🐓itefinity also has what it calls “lo♐w code integration,” so you can expand your marketing automation, reduce development costs, and increase overall efficiency.

Unfortunately, some complaints you’ll commonly hear is that t𒐪he platform doesn’t include enough templates, and developers who specialize in Sitefinity are more difficult to find.

5.

Best for: Small to medium-sized business looking for si💫milar flexibi🧸lity to WordPress, in addition to more language options. 

Joomla! is a popular open-🍃source 🔯CMS used by over 75 million websites (and counting).

Similar to WordPress, Joomla is free and there are thousa♉nds of extensions and themes readily availa💃ble for you to use. It also touts itself as search engine friendly, mobile-friendly, multilingual, flexible, and capable of multi-user permission levels. 

Most people find Joomla fairly easy-to-use, even if they h꧅ave zero technical experience. Butꦛ it isn’t an all-in-one solution and requires you to do a lot of customization to get all of the features you would normally have in a premium CMS right out of the box.

More technical users might also find Joomla limited in capability since it really is aimed more toward people that 𝔉need a simple CMS without all of the frills.

6.

Best for: Small👍 to medium-sized businesses that sell products online.

If your small business relies on eCommerce, Shopify is one of the more reliable options. Shopify offers all of the essentials you need to sell your products online, build ಌa website to support it, and manage your inventory. This includes eCommerce hosting, domain services shopping card setup, dropshipping, and even point-of-sale hardware. 

Shopify also offers an extensive theme🌜 library for your store and website, as well as access to marketing resources like logo design, stock photos, name generation, and 💖24/7 support. 

7.

Best for: Small ༒to medium-sized businesses and solopreneurs.

Wix is a leading cloud-based content management system that is free to get started with. It allows you to build your website (including eCommerce), using one𒀰 of their 500+ template🎃s — or you can start from scratch using code. 

Some of the robust features Wix offers inc🐎lude an online store, onl෴ine scheduling software, blogging, a logo maker, domain services, and SEO tools.

8.

Best for: Small to medium-sized businesses that want healthy flexibility with customization and functionality as well as market💮ing tools. 

Last, but not least, Evoq Content൩ is an enterprise CMS that❀ satisfies both IT and marketing departments with its balance between functionality and ease of use. 

In addition to the essential content creati💛on and SEO features, Evoq Content supports valuable marketing automation tools like workflows and personalization, allowing you to deploy robust campaigns without much heavy lifting. 

In addition to this, it offers easy asset management, mobile re꧃sponsiveness, content and website performance analytics, team permission settings, and integration to many popular tools, including Marketo, Optimizely, and Google Analytics. 

The biggest drawback of this platform is a need for physical resources to ♒support adoption and use. Users complain that Evoq Content lacks training materials for module development.

Despite this, however, most people rav🍬e༒ about the company’s .  

Support your digital marketing with the right CMS

No matter which CMS platform y♏ou end up going with, you must ensure that it will support your digital marketing efforts either natively or through integrations.

If you’re 🔥just getting started with the inbound methodology, consider getting your feet wet with . This will get you familiar with marketing automation tools and help you 𒊎better understand what you are looking for. 

Need help building your inbound marketing website? 168极速赛车官网:IMPACT can help.