Marketing is not as hard as you think it is. 

You don’t need to rely on an agency to deliver leads e𒉰ach month — or to write your blogs, emails, and webpage copy.

Instead, you can do your marketing yourself, with a in-ho𒊎use team that will outperform any agency.&nbs🥀p;

All over the world, frustrated companies areᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚ saying goodbye to agencies that have delivered sub-par results.

Smꦍall businesses and alike are choosing to bring their marketing in-house so they’re more connected with how they go to market.

An in-house marketing team 168极速赛车官网:is less expensive, less bureaucraಌtic, ♊and way more efficient, allowing you to control your own messaging and engage with your audience without an agency getting in the way.

But even so, there are some marketing tasks you may sti꧒ll want to outsource. And that's what I'll explain below.

Why marketing in-house makes way more sense

Think about it: 

You’d never hire a sales agency to run your sales process. 

You wouldn’t hire a leadership agency to handle your decision-making. 

So why do you hand over control of your marketi🦂ng without flinching?

Is an agency going to know your business and your industry the way you do? Is an agency going to understand your customers better than you can? Is an agency going to sound like you?

Probably not. 

With a framework and some✤ training, you can see way more marketing ROI than you can with an agency. All you have to do is produce honest, unbiased articles and videos that answer your customers’ question⛦s.

Do this and you can 168极速赛车官网:out-punch the big boys without writing a monthly check to an agency.

Tasks you should take care of in-house

For too long, we’ve been convinced that marketing is best left to the experts. And it’s true, marketing should be done by experts, but not marketing experts.

The expertise th🌳at matters in marketing is industry experience and insight.

This is what your customers actually want — not slick marketing t𝓡ricks. And this expertise is what business leaders, sales manaไgers, product designers, and service pros already have.

You. You’re the expert. You know more about y꧙our industry and the work you do than any marketing agency ever could. 

You al🃏so know your business — its history, its culture, it🐻s style.

You and your team are 🍸the experts who should handle your marketing. You just need a little bit of training and know-how.

Once you’re up to speed, you shou♔ld handle all of this stuff in-house:

• Blog content
• Videos
• Sales enablement materials
• Emails 
• Social media posts
• Website copy
• Keyword research
• Marketing automation
• Simple webpage design and updating
• Data analytics

You don’t need an agency to do these things for you. Your team will🐲 be able to do all 🦹of this on its own. And the results will be more auth𒆙entic and effective.

Tasks you might want to outsource

But at the same time, I’m a realist. I don’t think you should hire a new team member for every marketing task in front of you.

So, how do you know the difference between the needs to hire for and the needs you can use freelancers or specialists to take care of?

I tell my clients to use this formula. You should outsource a taskꦕ if it ch🃏ecks these two boxes:

• It’s something that’s highly technical
• It’s something that you don’t have to do very frequently

Outsourcing only makes sense if your task checks both boxes. So, highly technical AND infrequent.

If it’s something highly technical that you need to be done all the tꦯime, you should hire a team member. You’ll pay less and get more. 

If it’s an infrequent task that’s not highly technical, you should deputize someone𝓡 on your t൲eam to learn how to do it. 

If it’s both. That is, both highly technical and infrequent, you should think about finding an outside experﷺt to help ♒you.

So, what types of tasks a💮re these? Your needs will be unique, but some examples my clients face are: 

• Website redesigns
• Technical SEO audits
• Complex software integrations 
• Major rebranding
• Occasional graphic design work
• Tactical paid media ad campaigns

It makes sense. Building a website requires specific skills that your company probably doesn’t need on a regular basis — and those skills are pricey. Most SMBs won’t need a dedicated coder on staff, and it doesn't make sense to keep that coder on the pay💜roll so they can handle your twice-per-decade website redesign. 

So, this checks🎃 both boxes: Tec🥀hnical and infrequent. 

You should use this same rationale for anཧy task you’re 🐬evaluating.

But you should alwa🐎ys be striving to bri🎃ng more tasks in house. Train your team to learn and do more.

This means that the tasks you outsourced lastꦓ year you might not need to outsource next year. 

As you grow, your team should too

Keep in mind that your in-house marketing team should grow as your business grow🅺s🍌. 

Let me give you an example:

Ohio-based 168极速赛车官网:Fire & Ice Heating and Cooling. They’re a client of ours.

As recently as 2020, Fire & Ice di𝄹dn’t have a single team member focused on marketinܫg. They started with a 168极速赛车官网:content manager to write articles🔯 and emails. Then they added a vi🦋deographer. And things started to take off. As their company grew, so did their marketing team. 

They had more tasks they🍸 needed to get done — so their team needed to grow.

🃏Today, Fire & Ice 🅷has a marketing team of six: 

• Marketing manager
• Content writer
• Two-person video team
• Graphic designer
• Social media manager

They never should have hired a six-person team in 2020. And the one-person marketing team that suited their needs a few years agꦑo would’ve held them back if they didn’t add to♑ it. 

(If you want tꦫo learn more, here's their full story:)

Every team will scale in its own way. 

Adding new roles

For some, you’ll need to add team members to bring more and more tas𓆏🐈ks in house.

For example, as you grow, it might start to make sense to 168极速赛车官网:have a website specialist in house, or it might make sense to 168极速赛车官网:hire a HubSpot admin. 

Adding more depth

For others, you might need t𓃲o double up certain positions to meet more demanding needs.

In other words, you’re not adding new positions, you’re adding headcount﷽. One videographer turns into a two-person video team. 

Just keep in mind that the team you have today might not be the team you need𝕴 a few🌄 years from now. 

Outsource for the short term, hire for the future

If you need something now that your team can’t handle, look to an outside specialist for help. But you should always have an ey💮e on growing your team so that you can handle more and more marketing tasks in-hou𝓀se.

Remember, you’re the marketing expert. 

Bu🅷ild the team that helps you share that expertise with the world. 

If you want to learn how to build the team you need for long-term growth, join me for one of our 168极速赛车官网:free monthly consulting sessions where we help business leaders solve their most pressing prob𓃲leꦏms.