You know your business needs an in-housಞe videographer.

Maybe you’ve already tried hiri꧅ng freelance help or handed the task to an existing team member, only to be left with videos that didn’t deliver, or worse, never e🙈ven got finished.

It’s a frustrating place to be, and you’re not alone. You’ve seen firsthand how vital video has become for brands today, whether it’s customer education, sales enablement, or brand storytelling. 

But who do you hire? What skills matter most? How do you avoid wasting time and money 𝄹on someone who can’t deliver what your business actually needs?

At IMPACT, we’ve helped businesses sort through hundreds of videographer candidates and know exactly what it takes to make a confident, strategic hire. Whether you decide to ultimately wo𝔉rk with us or not, we can still guide you through making the choice that actually works for your business.

In this article, we’ll walk you through exactly how to find, vet, and te🔜st candidates for your in-house videographer role so you can make a smart, confident hire and start seeing real impact.

Editor’s note: The best practices in this article come directly from the proven Endless Customers System™. This system has helped hundreds of companies build in-house video teams that create trust-building content and drive real results. If you’re serious about leveling up your video strategy, this framework is the foundation you’ll want to follow. Talk to our team to lear♕n more about getting started!

What traits should I look for in a great videogrꦚapher?

♛Technical skills are important, but the momentum happens when you hire someone with the right mindse꧙t and attitude.

Your in-house videographer will be collaborating with your team, shaping your brand story, and influencing how your audience sees you. This is someone who will likely interact with every department and get hands-on with the faces o🌠f your business🌞, so culture fit is everything.

One thing we see time and time agaiꦉn when businesses start with video is that most people in y⛦our organization aren’t climbing over each other for a chance to be in front of a camera. 

It’s uncomfortable, it’s unfamiliaꦏr, and it can feel like a chore. That means your videographer needs to be outgoing, personable, and skilled at putting people at ease. A big part of their job ಌwill be making others feel confident and comfortable.

Just as important, they need to have a growth mindset. While this may seem like a creative role, it’s actually a strategic role. Your hire must be aౠble to accept constructive feedback without defensiveness and be committed to continuous improvement. Those qualit▨ies are what make a good videographer great.

Here’s are seven traits to🦂 look for in an in-house videographer:

1. Self-starter mindset: Takes initiative and acts like an owner, not just an employee.
2. Collaborative spirit: Works well across departments and independently.
3. Strong communicator: Makes people feel at ease on camera and draws out great stories.
4. Creative + business-focused: Thinks artistically but never loses sight of sales and marketing goals.
5. Open to feedback: Sees constructive criticism as a path to growth.
6. Organized and deadline-driven: Keeps projects moving without micromanagement.
7. Positive energy: Brings enthusiasm that helps even the most camera-shy teammates shine.

Watch out for:

• A reel full of cinematic projects but no corporate video experience.
• Someone too protective or defensive of their creative vision.
• Poor time management or signs they struggle to work independently.

These are the core traits, but of course, technical abil🌟ity matters too. Let’s dig into that next.

What technical a🌸nd creative skills are essential f🌟or an in-house videographer?

Great videographers combine technical mastery with a strong creative eye♌, and both are critical for driving real business results.

One 💯of the first questions we often hear from business owners is whether candidates need to have🐻 a degree in video production or filmmaking.

The short answer: not necessarily.

While formal education can be helpful🐲, many of today’s most talented videographers are self-taught or have built their skills through hands-on experience. What matters most is that they demonstrate the practical skills listed below and can apply them effectively in a business context.

Here’s what to assess:

Technical skills:

• Proficient in editing software (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, etc.).
• Comfortable with motion graphics tools (After Effects, Motion, etc.).
• Bonus: Experience with Photoshop, Illustrator, or Canva for overlays and thumbnails.
• Solid camera, lighting, and audio skills.
• Knowledge of file management, backups, and workflow best practices.

Creative skills:

• Strong storytelling abilities (storyboarding, scripting, concept development).
• Excellent grasp of branding and visual consistency across assets.
• On-camera coaching: helps team members feel and look their best.
• Understands video SEO, YouTube optimization, and social-first formats (think Reels, Shorts, TikTok).
• Familiar with analytics: knows how to track performance and tweak accordingly.

Not every cand🍸idate will hit every single one of these,♌ but you're looking for someone with strong fundamentals and the willingness to stretch.

And here’s something that’s becoming more important by the day: AI fluency.

While it might have been a "nice to have" in the past, today’s most forward-thinking videographers are leveraging AI tools 🃏to streamline their workflows, repurpose content faster, and unlock creative possibilities that weren’t practical before. Whether it’s using AI for transcriptions, automated edits, or generating quic﷽k cutdowns for social media, a solid grasp of these tools can amplify the impact of every video they produce.

Candidates who are curious, adaptable, and eager to experiment with AI will help your busines🐼s stay ahead of the curve and get more mileage from every piece of content.

Videographer Job Posting Example

Before you start interviewing candidates, you need a clear and compelling job post that attracts the right people. 

Your job posting sets the tone for what kind of videographer you’re looking for and what the role 𝕴will involve. Below, you’ll find a practical example you can copy, customize, and use to kickstart your sea👍rch.

Do you have a serious passion for creating, crafting, and editing video? Is story-telling your gift to the world? Does teaching others to succeed and empowering others to be better in their own role something that you obsess over? Are you looking for a full-time position that allows you the opportunity to create multiple videos every week? If so, then (company name) might be a great choice for you. As the videographer, your job will entail producing video content for our organization that aligns with the brand, mission, and goals of our company. As the visual storyteller for our company, you’ll be responsible for pre-production, shooting footage and editing, managing creative assets, analyzing and reporting, and maintaining all video equipment. As the owner of the video strategy in our company, you will be the trusted resource for implementing and maintaining a culture of video.  

You will accomplish the bulk of the technical tasks related to production and post-production. These duties may include the transport, setup, and operation of equipment; and assisting with staging, set preparation, and dressing. 

You will work closely with the content manager and sales team to execute projects from concept through completion. 

Role Type: Full Time 

Salary: X annually 

Specific responsibilities include: 

• Determining what camera equipment is necessary and obtain equipment if needed 

• Transporting, setting up, and operating various production equipment including cameras, audio and video recorders, lighting equipment, props, and microphones for location and studio production

• Owning and executing the principles of Marcus Sheridan’s book, “Endless Customers” for the video strategy 

• Operating and maintaining proper levels and calibration of cameras, audio and video recorders, and other production equipment 

• Use AI to assist in areas of video production, including, but not limited to: leveraging tools optimizing the production process, automatic color correction, audio enhancements, and smart editing

• Collecting b-roll footage, as well as interviewing appropriate staff and/or clients, and using AI to generate content for use in videos.  

• Assisting in the social-sharing of the video content 

• Working closely with sales and services teams to determine the topics of the videos and how to prioritize what to produce 

• Working closely with the sales team to refine, setup, and optimize their 1:1 and 1:Many videos

• The ability to maintain consistent project management and process that will allow you to create 2-3 videos a week consistently. 

• Working with our team as on-camera talent as the subject of your video content 

• Creating, uploading, optimizing, and reporting on content for our YouTube channel 

• Owning all aspects of production including, but not limited to: 

• Pre-production scripting and collaboration 

• Production setup, execution, and striking 

• Post-production editing and publication 

• Reporting on assessing the effectiveness of video content 

• Assisting in maintaining the video hosting platform and understanding best practices 
• Coaching and educating the team on the latest video technologies, how to use it, and owning the implementation of it in our company 

Technical Qualifications: 

• Proficient with Video Editing Software (Adobe Premiere or similar) 

• Experience with Adobe After Effects or Motion is preferred 

• Experience with Adobe Photoshop and Adobe Illustrator is a plus 

• Proficient at storyboarding, scripting, and concepts 

• Understand basic and advanced composition techniques 

• Understand the fundamentals of branding 

• Very detail-oriented and able to identify quality issues in audio and video 

• Proficient interview skills and getting the most out of on-camera talent 

• Experience with AI tools specifically familiarity with AI-enhanced video editing software or platforms that incorporate AI functionalities, such as Adobe Sensei or similar tools.
• AI Literacy: An understanding of AI principles as they apply to video production, including machine learning concepts and their applications in content creation.

Personal Qualities: 

• Attention to detail, quick thinking, and a demonstrated proficiency in shooting video 

• Proven experience in working with a team, with a mindset and goal in developing the best video content 

• Ability to learn new skills and determine on-going learning opportunities for film techniques 

• Excited for coaching and feedback on content, whether it’s complimentary or critical, you always want to know what’s going to make your content better

• Owns the production process and does what it takes to make great content 

• Self-starting and treats the brand as as your own 

• Great communication skills and able to interview and make people comfortable 

• Energetic and able to excite people to be on camera 

• Looks at the content from the eye of the viewer to create the best experience 

• Lifelong learner and able to identify new learning opportunities 

Bonus Points if: 

• You have contagious enthusiasm that makes others around you light up when you enter the room 

• You are obsessed with improving your personal skills, learning everyday, and embracing new technology as it develops 

• You love feedback and are a major team player 

• You have an entrepreneurial spirit, and therefore treat the position as if it was your own company 

• You’re awesome. And because you’re awesome, we absolutely want you to be a part of the team at (company name). 

What Interview ꦦquestions should 🧜I ask an in-house videographer?

After posting yoꦐur opening to job boards, you’ve narrowed your pool to candidates who ꦉlook promising on paper and have portfolios that catch your eye.

The interview is where you dig deeper to uncove💫r whether they really have the mindset and approach that fits your b🔯usiness.

Remember, you’re lo𒉰oking for someone who understands how to use video as a tool for building trust and driving business outcomes. The questions you ask should reveal how they think, how they solve problems, and how well they work with others.

Here are smart questions to ask:

• What’s your favorite part of the video production process, and your least favorite?
• What’s one video you’re proud of creating, and why?
• How do you handle coaching someone who’s nervous on camera?
• Can you tell me about a time when your footage didn’t turn out as planned? What did you do, and what did you learn?
• How do you balance creativity with business objectives?
• What do you think makes a business video successful?
• Where do you go to sharpen your skills and stay up to date?
• How would you pitch a fresh video idea for our brand based on what you know so far?
• What’s the toughest feedback/criticism you’ve ever received for some of your work? Was it valid?
• From what you know about our company so far, what’s an important element of telling our story?

While these question☂s have technical elements, they're also about attitud🐼e, adaptability, and alignment with your goals.

Can I test a videographer before hiring them?

Talking is one thing; delivering is another. That’s why we strongly recommend assigning a practical test. Portfolios are nice, but theyꩲ only show you what a candidate has done in the past, often in very different contexts. This practical test will give you a true sense of how this person will work within 🎃your business, your processes, and your brand style.

Here’s a tried-and-true format you can use:

The task: Ask candidates to cre🌳ate a 2–3 minute video about why they love video or why they want to work for your company. 

Requirements:

• Include intro, outro, text overlays, and your brand style.
• Shoot indoors and appear on camera.
• Complete within 3–5 business days.

What to evaluate:

• On-camera presence and clarity.
• Editing and technical polish (audio, lighting, color grading).
• Storytelling flow and ability to simplify complex info.
• Branding and attention to detail.

This assignment shows their technical chops and also gives insight into their time management, creativity, and how wel⛎l they understand your bꦓrand’s voice.

We recommend offering this a♒ssignment only to your top 2 or 3 candidates. Video creation takes time and effort, and you want to be respectful of candidates’ energy and commitment, saving this step only for those you are seriously considering

What mistakes should I avoid wheౠn hiring a vid😼eographer?

The hiring process can be a place where a lot of businesses slip up. You’ve done the hard work of identifying what you need and attracting great candidates, but a few missteps at this stage can derail your progress. He🦄re’s what to watch out for (and how to a🐓void it.)

• Prioritizing art over business impact: It’s easy to get dazzled by slick cinematography, but your videographer’s job is to create content that builds trust and moves buyers closer to a decision. Flash without substance won’t bring ROI.
• Ignoring cultural fit: Even the most technically skilled videographer can struggle if they don’t mesh with your team’s culture. Your hire will need to work closely with multiple departments and personalities, so collaboration and communication are non-negotiable.
• Rushing the process: It’s tempting to fill the role quickly, especially if video is a bottleneck for your team. But taking the time to thoroughly vet and test candidates upfront will save you from costly turnover and stalled momentum down the line.
• No onboarding plan: Too many businesses expect their videographer to “figure it out” once hired. Set clear KPIs, expectations, and a roadmap early to help them succeed. A strong onboarding plan will pay off in productivity and retention.

Treat these pitfalls as lessons learned from others’ mistakes. Taking a little extra care nowꦛ will set your videographer, and video strategy, up for long-term success.

Real Client Story: How Sheffield Metܫals Transformed with In-Houღse Video

A great real-world example comes from Sheffield Metals. Rather than outsourcing, Sheffield Metals decided to fully embrace in-h🍷ouse video and brou♏ght on Thad Barnette as their dedicated videographer.

With no prior experience in metal roofing, Thad joined the com𒆙pany in 2018 to spearhead a video strategy that positioned Sheffield as a leader in metal roofing e♌xpertise.

Thad had a great personality and a knack for video, but wasn't a roofer by trade and knew nothing about the tech﷽nical aspects of metal roofing. But that was the genius behind it. Instead of trying to act like an expert from day one, he put himself in the shoes of the customer—interviewing members of the sales team and contractors in the field, seeking answers to the questions he knew buyers were asking. His style was approachable, educational, and authentic. Viewers saw someone who was genuinely curious, just like they were, and that built a stron⛎g connection.

His efforts led to the creation of over 500 videos on the "" on YouTube, garnering millions of views and generating more than 60 qualified leads per week. This content didn’t just build trust, it drove over $20 million in sales within a fewꦡ years, transforming Sheffield's business and establishing Thad a💝s a trusted face of the brand.

Thad was responsible fo🦂r making it all happen, owning the full production process from idea to execution. He also played a key role in coaching Sheffield's subject matter experts, helping them build confidence and show up authentically on camera, which made the content even more relatable and impactful.

This is what♑ the perfect vid﷽eographer looks like in action.

Launch Your Own In-House Video Success Story

You started this journey unsure how to find the right videographer, and now you’ve got the full roꦇadmap. From un𝓡derstanding the traits that matter, to knowing exactly what questions to ask and how to test real skills, you’re ready to take action with confidence.

This is your opportunity to build someth෴ing amazing—a video engine th🧸at puts trust at the center of your marketing and drives real business results.

The tools are in your hands now. Go make your next great hire.

And if you want a partner to help you through the process, we’re here for you. 168极速赛车官网:Ourꦕ tea🌱m has helped hundreds of companies just like yours build world-class in-house video capabilities. 168极速赛车官网:Let’s talk.