Over the past five years, I’ve trained close to two hundred content managers how to develop their 168极速赛车官网:content marketing strategies. 

One of the focal points of my training i💜s teaching people how to write blog articles that go to the first page of Google search results. 🐓; 

In many cases, some of the very first articles I have these content managers write are cost articles. 

These articles help educate buye🔯rs about the various factors that impact the final cost of the products or 🍃services they’re looking to buy.

It’s important in these articles to be as helpful and transp𝄹arent as possible without being too salesy. You want to educate consumers without overtly pitching them your own products and services. 

The goal is to simply explain to buyers what💮 can drive the price of a product or service up or down. 🎉;

Building trust by talking about cost

Writing educational content is a great way to build trust and credibility with y🦹our buyers. People like buying from businesses they trust, so you don’t need to give folks the hard sell to persuade them to buy from you. You just need to be honest🍸 and helpful.

If you can prove your trustworthiness, there’s a good chance those buyers you helped educate will want to mak🦂e their pu🍰rchase from you.

Explaining the purpose of writing cost articles is simple enough, and most clients are eager to write one. But there’s often one big catch: how do you write a cost article?

• How do you structure your cost article?
• How long should it be?
• What should you say in the introduction?
• How do you wrap the article up?

To help my clients — and any marketer looking to address cost — I wrote an article detailing 168极速赛车官网:the nuances of writing cost articles. 

However, after reading the article, many clients ask me for examples of cost articles.
They wa🔯nt to know if I have more B2B examples of the cost of products or B2C examples of the cost of services. 

I’ve kept a runn🐠ing list of top-notch blog articles that I frequently share with current clients to hel♐p inspire them to write their own cost articles. But recently, I realized something: I haven’t shared these awesome examples with anyone other than my clients. 

Below you’ll find 12 cost articles written by former and current clients that you can easily find on the first page of Google. To help you better find examples relevant to your business offerings, I’ve bro🍨ken the articles down into four categories:

1. B2C products
2. B2C services
3. B2B products
4. B2B services

Let’s dive in.

Examples of B2C product cost articles

Most hom💮eowners will, at some point, shop for new furniture. And of course one of the top questions they’ll have is how much each piece will cost. But how much really goes into buying🌟 a recliner? 

It turns out, there’s quite a bit. ▨The cost of a new recliner can sway from a couple hundred bucks to a few thousanไd. 

Check out the article to see💃 how they 🌳broke down all of the various factors that impact the price of a recliner.

A few things I really like about this a🐽r🔴ticle that keeps it popular amongst readers:

• The author breaks recliners down into categories from cheap to high-end and explain the reasons people choose products in these ranges.
• They use tons of helpful, high-quality images.
• They include a video answer at the top.

You might think all cornhole sets are the same. Or, maybe you’ve never even heard of cornhole. I know when I first started working with Slick Woody’s several years ago, I had never heard of it.

But, just like with recliners, not all cornhole boards are the same, and the price can range anywhere from $40 bucks on up 💎to $400 depending on what you’re looking to get.

What I like about this article:

• It gives the price range right at the top of the article; no need to hunt for the answer. It’s in the first paragraph in bold.
• Most of the article focuses on the materials used in construction so you learn the difference in quality and how that plays into price. 
• They include a section on how to choose the right board for you.

The article is a bit older than some of the others on this list, so I do notice some formatting issues that bother me a bit, ꦛbut overall it’s a great article and still holds the top spot on Google for “how much does a cornhole set cost?”

So you might be thinking, yeah, I see how you can write these articles for small, cheaper products, but what about really expensive ones?

What if you were looking to erect ꧟an entire pole barn building on your property? 𝔉That would be pretty expensive, right?

There is a lot that can influence the cost of a new bui🎃lding such as the type of building, site preparation, permits, labor costs, and mu༺ch more.

In fact, there’s so much to it that 168极速赛车官网:FBi Buildings wrote a blog article on the topic (linked above) and an . (While the blog article gives you the top five factors that influence cost, the guide goes into much more detail.) 

Anyone reading the article, should have a pretty good idea what influences pricing. But those really wanting to learn everything about pole barn costs c෴an check out the guide to get༒ more granular.

What I like about the article:

• The article details the top five factors that influence cost.
• Once you get educated by the article, if you want to learn even more, you can check out the guide.
• They use a lot of helpful, relevant images.

B2C services

It’s no secret that hiring a lawyer is expensive. But how expensive does it get? It’s often difficult to find answers like that. So, it’s refreshing to work with a law firm that wants to educate people on all things law. This particular firm, Minc Law, specialize🐽s in defamation lawsuitꦆs and wrote a beast of an article on the subject that’s nearly 3,000 words. 

What I like about this article:

• It’s incredibly thorough. You feel as if every stone has been turned.
• It’s broken down into clear, easy to read sections that makes it feel shorter than it is.
• A sidebar containing jump links to major sections helps you easily navigate the article. 

Managed IT services (outsourcing IT functions to third-party providers) really seem to be on the rise. I’m seeing companies pop up all over the place offering these services. In fact, I’ve worked with several managed IT companies over the years, and for this particular question, three of my🔥 clients are on the first page of Google search results. 

And while each approach🌱ed the🔯 topic of cost a bit differently, I really like this one because of its thoroughness. 

What I like about this article:

• It’s very comprehensive, clocking in at over 3,000 words.
• It tells you how much time will be required to read the article (15 minutes).
• It provides jump links to important sections.
• It uses images and tables to break up long periods of text — as well as give more context to complex topics.

This was one of the very first b🦂log articles I ever wrote, and I’m surprised to see it still on the first page of Google. It’s slipped in rankings over the years, but it still drives tons of traffic for the website I poured so much of myself into.

Looking at the article, there’s a lot I would do differently if I approached it today. However, I included it here just to show the staying power a solid piece of content has. If you can get your article to the first page of Google, there’s a really good chance it will be there for years to come. But, I’d encourage you to keep your cost articles updated so they don’t just stay on the first page — they stay at the top.

What I like about my article: 

• It’s broken down by the types of sleep studies, which are the most relevant pricing factor.
• It covers all actual relevant costs for the  patients, from the technical fee to the physician’s fee.
• It was #1 on Google for several years and is still on the first page.

What I’d do differently:

• I wrote a follow up piece, . I’d include that question in this article.
• The article is very blocky. I’d break the text up more.

B2B products

This article comes from one of my favorite case study clients of all time, 168极速赛车官网:Mazzella Companies.

If you’re looking for a great example of a B2B product cost article, thi🦩s is one 🔯you need to check out.

It’s thorough, it’s easy to read, and theཧre are tons of helpful links to more content about overhead cranes.

What I like about this article:

• There’s a video at the top of the article on the exact same topic.
• It includes everything from the various crane types to where your crane will be used and what it will be used for.
• It’s got a great intro that positions the authors as experts without them selling themselves.

When we looked at La-Z-Boy Ottawa’s article on recliner costs, we saw how a🍃 B🍨2C company can write a cost article about furniture.

Here, with 168极速赛车官网:Office Interiors, we can see how a similar article can꧒ be writteꦯn in the B2B world. 

The onlyꦯ real difference between the two articles is the audience they’re writing for. La-Z-Boy writeღs with homeowners in mind, while Office Interiors writes for office managers and/or purchasing officers.

What I like about this article:

• There’s a video at the top of the article on the exact same topic.
• The blog layout margins mirror that of a phone so whether you’re reading on desktop or mobile, it looks the same.
• The CTA takes you to a task chair buyer’s guide.

What an exciting topic to write about, huh? 🍨Few things can seem as boring and mundane to read as articles written about products designed for financial institutions.

But not only does this article thoroughly explain 💜the costs of value-added checking, it does so in a fun, upbeat way.

What I like about this article:

• It includes a “reading time” at the top (9 mins).
• Lots of links to other content (and the green anchor color pops right off the page).
• For such a dry topic, the author uses humor to keep you sucked in.

B2B services

168极速赛车官网:How much does inbound marketing cost?

We eat the same food that we ser🍃ve to our clients. We would♛n’t tell people to write articles we wouldn’t write ourselves. 

And that’s why, when it comes to answering tough questions – like cꦓost – we like to lead the charge.

This article was written by our very own Managing Editor, 168极速赛车官网:Ramona Sukhraj. Above using it as a great example of a cost article, I also wanted to give her a little sh𒀰outout for all of the times I was behind sending my article drafts her way. I hope this makes us even.

What I like about the article:

• It’s a complete answer to the question at hand.
• There are lots of helpful links to other IMPACT content as well as a ton of links to other sites that are cited as references.
• After explaining the factors that influence inbound marketing expenses, you get a cost breakdown based on how aggressive your inbound goals are.

If you’re in the market for new office spaceꦍ but want to know how much it will cost to hire a project manager to build-out or renovate your new space, this article dives into everything you need to know.

Check out this article for a masterclaജss on how to use multimedia to simplify complex topics. There’s videos,💯 spreadsheet tables, formulas, and images sprinkled throughout.

What I like about this article:

• There’s a video on the exact topic at the top.
• There’s a video on a closely related topic at the bottom.
• It’s loaded with helpful formulas and tables.
• The CTA leads to a guide on hiring a project manager.

It’s not often I get to work with clients who are also keyword competitors of IMPACT’s. While this company, , isn’t an inbound marketi💟ng agency, they are a sales training agency, so there is a bit of an overlap of services. 

But I can’t pretend that I’m not proud of my clients when I see them at the top of the first page for keywords we would like to rank for ourselℱves.

What I like about the article:

• It’s a simple list of five factors that affect cost.
• It’s a very timely article dealing with the impact of COVID-19 on sales professionals.
• I helped a client get to the top spot ahead of IMPACT :)

Are you ready to address cost yet?

My hope is that by giving you all of these cost article examples here, and teaching you 168极速赛车官网:how to write a cost article in another art♉icle, I have caused you to🧸 run out of any excuses to penning your own cost article. 

If you’re an IMPACT + Pro user, I’d encourage you to check out my course, to learn all of the nuances of how to write copy for both search engines a🅘nd real people.

If you’re not an IMPACT + Pro user, you can check out🍷 my free cou♒rse, . This course details cost articles, along with several other important blog topics to address that will bring more traffic and prospects to your website. 

I wish you good luck writing your first cost article. If you have any further questions about writing cost articꦜles (or any types of articles, really), don’t hesitate to shoot me an email or post a question in .